Top 12 books for startup founders

Elevate Your Founder Journey: A Curated Reading Guide

Note from Suhas: My new year’s resolution is to write more, so I am resurrecting this newsletter to publish useful startup/tech articles 1-2 times a month. I hope you find it useful!

I read a lot (47 books in 2024). Every January for the past 6 years, I’ve sent out my annual book list recommendations. I reviewed all my previous lists and chose my top books for founders, divided into three categories:

  • Top 3 books of all time for founders (absolute must reads)

  • Leadership/personal development

  • Impactful founder/investor biographies

Top 3 Books of All Time for Founders:

If you only have time for one book from this list, choose from one of the following three. They’re profoundly valuable for any founder and among my absolute favorites.

288 pages

Jerry is a renowned startup CEO coach. This book will reshape how you think about leadership by blending therapy, Buddhism, and practical examples to level up your leadership skills.

One of the best books I’ve read, it’s a must-read for founders seeking growth in both their companies and themselves.

368 pages

Building a company often hinges on believing in yourself and your vision. Central to this is understanding and boosting your self-esteem.

With practical guidelines and exercises, you’ll notice a real difference by the end. I try to read it once a year and have given many copies to friends.

240 pages

Bill Campbell coached Steve Jobs, Larry Page, and leaders of several major tech companies. He’s revered as one of the most effective leadership coaches of our time.

This book is packed with actionable insights on management principles, making it especially helpful for one of the toughest parts of building a company—leading teams.

Leadership / Personal Development

These three books focus on areas that founders should get right from the start: communication, cross-cultural team management, and resilience.

110 pages

Much of a startup’s success depends on how well its founders communicate. Mastering the art of saying the right words (whether seeking VC funding, closing a sale, or recruiting a key team member) is a learnable skill.

This concise guide (~100 pages) is an excellent starting point on a lifelong journey to refine your communication.

288 pages

Remote teams spread worldwide are now the norm. Managing, giving feedback, and leading employees from different regions—whether in Southeast Asia or Latin America—often involves stumbling through cultural differences.

This book is rich with vignettes illustrating common scenarios you’ll likely encounter, helping you navigate cross-cultural challenges more effectively.

144 pages

Drawing on a lifetime of service, the author highlights character traits worth developing.

This straightforward yet powerful read offers motivation and perspective, particularly valuable given the intense ups and downs founders experience almost daily.

Impactful Founder/Investor Biographies

Bonobos, Snowflake, ServiceNow, Best Buy, AngelList, SoftBank—these are some of the companies whose leaders are profiled below. Their hard-earned lessons can be immensely helpful as you scale.

244 pages

Naval Ravikant is often called the “Angel Philosopher,” respected for both his investing prowess and his wisdom. This elegantly designed book covers several topics, all pointing toward a lifestyle that fosters long-term happiness.

It boasts one of the highest wisdom-to-page ratios of any book I’ve read.

274 pages

Swim against the current, go against the status quo, don’t follow the herd - this is what most extraordinary founders (& investors) do. This book profiles 8 nontraditional CEOs and the unconventional techniques they used to generate outsize returns.

Unicorns are anomalies as are extraordinary CEOs.

304 pages

Hubert Joly took over Best Buy in 2012 and helped engineer a dramatic turnaround by focusing on the “soft” stuff—people, culture, and long-term growth over short-term profit.

It’s a useful reminder that building a caring culture from day one can lead to sustained success.

187 pages

The leader of Snowflake and ServiceNow distills his secret to bring urgency and intensity to work every day. Slootman is my favorite CEO mostly because we have similar enemies: mediocrity and the status quo. One of the main reasons I focus on early stage startups is the need for relentless focus and flawless execution means there is no room for anything but excellence in order to scale up.

320 pages

Running a high-growth startup is hard enough without a mental health challenge, yet Andy Dunn managed bipolar disorder while building a company that eventually sold for nine figures.

His memoir reads like a thriller, filled with co-founder drama, fundraising obstacles, and copycat competitors that make it gripping and authentic.

293 pages

SoftBank’s CFO provides a rare look at late-stage deal-making. It’s an excellent window into how large investors evaluate and negotiate major deals.

The writing is both clear and insightful, offering a practical guide to understanding the mindset of late-stage investors.

Next newsletter’s topic: You just closed your fundraising round, now what?

PS: I will be at TechChill next week in Riga, Latvia - let me know if you will also be there!